Being an artist is strange. You pour yourself into something knowing it simply is. It exists because it had to—not because anyone REALLLLY wants it. Over 120,000 tracks are uploaded to Spotify every day—a flood of sound so huge that the thought of competing with it feels absurd .
And it’s so f*cking vulnerable putting something out there. Exposing the quiet corners of yourself to the noise of the world, knowing most of it will disappear into the flood.
I know the funnel, the strategy, the scaffolding of marketing. I build it for others at Forge & Spark Media | Certified B Corp. But with my own work, I cannot. For me, the work only breathes when I want it to.
What matters is how it came to life: the way Angela gave me her art and time to create the covers, the way Loc Dao mixed and mastered these songs, the way Zoe Dao-Kroeker opened the world of laser cutting and arduinos to me. The way my roomies listened to the bits and pieces as they unfolded @studiokura. These threads of generosity and collaboration are the real heartbeat.
Maybe that’s what being an artist (vs a creative) really is—choosing what you can and can’t do. So I release the songs, let them drift, and try not to watch the numbers which mostly come from my family and a few friends. And I’ll post now and then when I feel like telling a little story—because stories are the way I return to the work and the way the work returns to me ✨.
Just felt like saying that out loud.